RFID Arena


Using RFID to manage RTIs in the Fast Moving Consumer Goods (FMCG) industry

RTIs (Returnable Transport Item) easily get lost due to misplacement. RFID has proven to have a positive effect on inventory visibility. This blog gives an example of how RFID can be cost-effectively applied to FMCG producer – retailer RTI pools.

RTIs are everywhere. There are roughly 4 billion wooden pallets in the world, and over 400 million more are manufactured yearly. A large retailer uses 500 000 - 1 000 000 plastic crates for fresh food logistics alone. On top of these, there are kegs, roller cages as well as trolleys for industry, postal services and so on. So let's imagine that there are at least 6 billion RTIs in the world. Yes - that is a huge amount and RTIs can be found everywhere - even in our homes. Well, at least in Finland, where practically everybody knows someone who has "borrowed" a white Atria (Finnish meat producer) meat crate from the local store, and never returned it.

Worldwide RTI loss is roughly €90 billion a year.

RTI shrinkage is one of the most common challenges for any RTI pool owner. Both the EU funded Bridge project (2007) and Aberdeen Group's benchmark (2004) suggest, that on a yearly basis, the loss of RTIs due to misplacement accounts for approximately 10%. Another cause for the loss of RTIs is breakage.

A pool owner's RTI visibility is often low due to the fact that the RTIs are being used by several different parties. In a retail logistics environment for example the players could be FMCG producers, supermarket retailers, RTI manufacturers, DC operators, pool handlers and transport companies. When RTI visibility increases, the cost for handling the RTI pool lowers and the turn of the RTIs gets faster. The picture below shows one example of how RTIs for fresh food are handled.

RTIs In FMCG Inductry _Jessica Graphic

So if there are 6 billion RTIs, it means that 600 million RTIs are lost each year. At an average price of € 150 - who pays the €90 billion bill? Typically the cost falls on the RTI pool owners who will the then apply the cost to their handling and rental prices. Everybody (also RTI pool owners) has an interest in lowering this cost.

RFID as a technology offers a better visibility to assets. Many RTIs are already marked with barcodes, but they may tear off and the reading is significantly slower. Here's a real-life example:

Imagine a lorry with a fruit delivery that arrives at a DC, which serves roughly 1000 stores. As the doors of the DC are limited, the driver only has some minutes to unload and to free the door for the next delivery: empty collapsible crates on their way back to fruit and vegetable producers. Time is of the essence. When the lorry driver with the fruits arrives, each crate needs to be registered individually. The lorry has 500 crates. If the driver would read a barcode from each box, it would take him 50 minutes and he cannot spend that amount of time. When the crates are equipped with RFID, however, the reading will only take half a minute at best. But even at worst he would read them within a minute and a half.

The above example from the South of France proves that it would be impossible for the lorry drivers to register the assets with the barcodes. The only staff that could take the time to register the individual barcodes is the DC staff. However in many cases the goods leave the DC within hours from their arrival, so the registration of individual crates would be impossible with barcodes. Registering the crates with mobile RFID readers or RFID gates is so speedy that it can be done easily at the DC. Furthermore as the DC registers where individual crates are delivered to, the goods-in process in the stores speed up.

When all parties using the RTIs register the individual RTIs as they arrive and leave, the system always knows where an individual RTI is. This makes it possible for the pool handler to demand the return of crates when the stock is getting too low. And should an RTI get lost, the last handler who registered it, is seen as the one who lost it - hence the one who should carry the cost.

How to make it work in a retail logistics scenario?

From the point-of-view of the involved FMCG actors, what would be needed from them? These days the technology is there. In the table below I have listed the different investments the players would need to make, in order to make it work.

RTIs In FMCG Industry _Jessica Table

The players will additionally share a cloud-based database, which allows them to register data about the RTIs. This will help with fulfilling EU's traceability clause as well as knowing best where RTIs are and when to order more.

If we imagine an RTI pool worth of € 5 000 000 with a loss of 10% on a yearly basis, the RFID system is likely to pay itself back within 1,5 years from taking into use.  

For more information, see these links:

The value of RFID for RTI management 

Bridge Project 2007

2 comments on “Using RFID to manage RTIs in the Fast Moving Consumer Goods (FMCG) industry”

  1. Posted Tuesday, May 29, 2018 at 11:17:22 AM

    Wow it looks really awesome

  2. Posted Sunday, July 01, 2018 at 11:00:44 AM

    thank you

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